Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 103

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 103

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

QuanticMind

MAY 25, 2023

From major layoffs at Disney , to Don Lemon’s exit from CNN and Tucker Carlson’s exit from Fox , to NBCU’s loss of its CEO and its Chairman of Global Advertising and Partnerships (who’s gone on to become Twitter’s new CEO) shortly before the upfronts, many linear and streaming giants are experiencing some major upheaval.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Produce engaging video content.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. As advertisers, you must reach listeners where they are. Why Digital Audio Advertising is Important. In the first half of 2014, about 7.9 Streaming Services.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones.

iProspect 167

iProspect Advertising Agencies Brand Identity Branding 167

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. Impact on non-political advertisers.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Advertising lets them know specifically what you have to offer.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones.

iProspect 131

iProspect Advertising Agencies Brand Identity Branding 131

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. They will be sold on actual ads shown basis, actual impressions.

Google 147

Google Paid Search Agency Television marketing Ads 147

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising.

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Half a century ago, no one would expect that television would take over the world. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million on digital video, compared to $12.1

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. For this reason, it can ultimately be stronger than advertising in driving sales – and it explains why competitors cannot displace content-rich brands like Apple and Harley Davidson.”

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. Previously, this option was only available to select monetized video creators. Source: YouTube.

Paid Search Agency 61

Paid Search Agency Video Marketing Cable Ads 61

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Notably, video production is usually based on a script.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Sarmady is one of the finest online advertising companies in Egypt.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video and the Sales Funnel.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Spiralytics

APRIL 12, 2023

The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. The platform also has an advertising system that allows marketers to promote their content within search results. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Video Is (Still) King If a picture is worth a thousand words, a video is worth a million. Marketing Strategies for Higher Ed in a Digital World.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

ClearVoice

MAY 14, 2021

First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand. Common marketing vehicles: Television: Product placements, advertisements, news features. Streaming: These are advertisements within Hulu, HBO, and YouTube.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52