article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

article thumbnail

Three ways to organize your martech stack

Martech

When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Utilizing an AI headline generator may help you during the brainstorming phase. Enhancing Marketing Strategies: You can optimize your marketing campaigns by testing copy, web layouts, design elements, and call-to-action (CTA) buttons to create the perfect pages that bring more exposure to your brand.

article thumbnail

You haven’t switched to GA4? Better get a move on

ClickZ

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

article thumbnail

Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. What are UTM Parameters?

article thumbnail

Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

article thumbnail

What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.