KoMarketing Associates
JUNE 29, 2016
BtoB Marketing. From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences.
KoMarketing Associates
JANUARY 25, 2013
While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Most Used Channels. This chart ranks each channel from most to least popular.
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ViewPoint
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.
Buzz Marketing for Technology
JANUARY 26, 2010
While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly.
Industrial Marketing Today
JULY 29, 2010
The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. GeniusRocket – Genuis Rocket – There’s a better way to do advertising. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Berlin, Germany – [link].
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. He is the Founder & President of Tiecas, Inc. –
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