The ROI Guy

AUGUST 27, 2018

This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). This calculates the financial return of the company’s investment in all marketing activities. Marketing Metrics In A Social Business. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Terminus

JANUARY 13, 2021

You can divide this in many ways, but the simplest way to look at putting the K back into KPI is looking at ROI. Visitors, for example, mean nothing if you aren’t getting a return on investment. So, divide spending into variable elements (money spent on advertising, programs, tools, digital marketing, etc.)

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. To time lead-generation activities to attain the highest possible return on investment of resources. This year’s B2B Lead Roundtable webinars are testament to that. To quickly and easily choose the best lists.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Vidyard

DECEMBER 10, 2013

This year at Vidyard we experimented with marketing campaigns for conferences and we want to share some tips everyone can adopt for better return on investment when it comes to booking a booth. To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Customer Experience Matrix

JANUARY 8, 2013

With both of these on my mind, I also paid new attention to Eloqua ’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page ). Three of the other items appear just twice (return on investment, revenue, and time to close). The remaining three occur just once.

Eloqua 120

Eloqua Generation Paper Work Management 120

SnapApp

APRIL 4, 2018

Knowing how much revenue was generated by the marketing team is one of the first steps in understanding the ROI. . . #10: 10: Return on Investment (ROI). . The latter needs to be larger in order justify continued investment. . . Tracking method – Eloqua. . . . #9: Revenue Generated by Marketing. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Lead Liaison

DECEMBER 31, 2018

The Events Dashboard allows users to track their events and measure ROI. Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Inbox Insight

NOVEMBER 13, 2018

Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. This might be improved revenue or increased numbers of leads, but if your products have a long or complex sales cycle it may be difficult to establish a clear ROI (return on investment) at anything other than campaign level.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64