How the Heck Do You Calculate the Return from Your Content Marketing Program?
NuSpark Consulting
AUGUST 23, 2018
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To understand this concept, let’s look at some content marketing tactics, their goals and the metrics for monitoring them. Or is it just busy work?
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