Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Marketing Insider Group

JANUARY 29, 2013

Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). You could argue this is an ethereal, top-of-funnel metric.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 10: Return on Investment (ROI). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Inbox Insight

NOVEMBER 13, 2018

The good news is, that in addition to generating immediate results, paid amplification can also be extremely targeted; for example, re-marketing and programmatic advertising can be powerful at helping prospects with the specific issues they face at different stages of the the sales funnel. Programmatic digital advertising.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Funnel (36).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40