Terminus co-founder explains why ABM is a B2B strategy, not a tool
ClickZ
MARCH 13, 2020
30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel.
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