A CMO’s Guide to Conversion Metrics with Google Adwords
NuSpark Consulting
MAY 16, 2016
Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. If you use phone numbers in your ads and wish to track mobile click-to-call activity as conversions, calls can also contribute to your total conversions. Conversion value per cost : estimates your return on investment.
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