Brandpoint

APRIL 13, 2023

These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ANNUITAS

JANUARY 31, 2013

In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. . With sales blocked from directly engaging with buyers until a choice is mostly made, how can organizations impact purchase decisions? Enter content marketing. .

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. In fact, Forbes outlined that 70% of companies either have a digital transformation strategy in place or are working on one. What are they using – marketing stack or marketing automation?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

ClearVoice

APRIL 6, 2021

This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. . As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. Kerman , president of Wink Digital. “A

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? But you can also go one step further and make your customers the star of your video marketing. Create a Content Marketing Funnel. With over 1.9 Use video to tell their story. .

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Let’s see….

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. Email Is More Than a Sales Channel.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. When used effectively, content intelligence can reveal numerous useful things to marketers. Then, those in-store employees tend to offer suggestions that match the parameters, thereby driving sales. What Could Content Intelligence Show?

Intent 105

Intent Top of Funnel Marketing AI Content 105

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Digilant

MAY 11, 2023

Our sales engineers, Kyle Malone and Otniel Calderon, were in attendance and have shared their five key takeaways from the event. Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. To stand out in a crowded market, she positioned herself as a health and fitness professional and teaches people about meditation, pilates-style fitness, and nutrition. You Need a Video Marketing Strategy.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Digilant

MAY 11, 2023

Our sales engineers, Kyle Malone and Otniel Calderon, were in attendance and have shared their 5 key takeaways from the event. Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. We’ve done the legwork to create this list of 15 content promotion tactics you can use in 2023. Let’s break down each tactic with examples and best practices. Create a distribution pipeline for social media.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Mailmunch

APRIL 27, 2021

Video ads are an essential piece in an overall marketing strategy. A lot of marketers are wondering whether they should invest in video advertising or not. Concerns like these are the reason marketers need to be exceptionally careful when creating video ads and choosing platforms that show these video ads. Shoppable Video Ad .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Optinmonster

JUNE 14, 2024

It also doesn’t make sense to promote your products without a detailed digital marketing plan. A solid digital marketing strategy is crucial for reaching potential customers, moving through your sales funnel, and achieving your business goals. What Is Digital Marketing? Set Clear Goals 2.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. This includes all content placement that marketers have control over. However, it can seem like a puzzle when you’re deciding where to start.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Outbrain

OCTOBER 13, 2020

Traffic Sources : Leveraging traffic acquisition tactics to drive new and repeat users. For example, digital video engagement — CTV, or Connected TV, continues to proliferate outside of linear television, generating larger advertising dollars for all players involved. Lower-funnel conversions? New audiences? call it $8M) value.

Planning 26

Planning Optimization Advertising Agencies Funnel Advertising 26