Remove Advertising Funnels Remove Correlation Remove Stats Remove Top of Funnel
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. A mobile ad on YouTube will attract your customer’s attention 83% of the time.

Youtube 110
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Instagram influencer marketing: what brands really need to know

Sprout Social

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Creator or content creator is more common these days. For example, check out the various types of creators as broken down by Influencer Marketing Hub including: Mid-tier influencers: between 50,000 and 500,000 followers.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. In these findings, you're getting insights from the global top tier of campaigns. Let’s count down to the strongest correlation in the study: 4.

Studies 69
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. Ultimately, the data reveals video on a page correlates with more time spent on that page.

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Best LinkedIn analytics tools to maximize your marketing

Sprout Social

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. You need to actively work on producing content that would attract your target audience and turn them into valuable leads. This includes suggestions such as the top content types and the best times to post on LinkedIn.

Linkedin 103
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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

Lead nurturing is all about pushing existing prospects through the sales funnel. Once someone has become a lead, he or she should be exposed to your best content that will help you, well, nurture them to eventually convert them into a customer. There are a few different ways to identify your top-performing content.