Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Content Marketing Institute

FEBRUARY 2, 2018

Nathan Ellering, head of demand generation at CoSchedule, says high-quality content is synonymous with highest-performing content. That said, we’ll still cover a hot topic that can generate a big spike of traffic in the first few weeks mainly from social sharing. Nathan Ellering, head of demand generation, CoSchedule.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. 3) Host an online webinar and collect email addresses at registration. and collect registrations online using email addresses.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. If you’re joining us live on the Funnel Media Radio Network, thanks so much for doing so. Thanks for downloading.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We call this the next generation of automation. The obvious choice is to turn to webinars and email, since they’re both among the biggest drivers of demand.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We call this the next generation of automation. The obvious choice is to turn to webinars and email, since they’re both among the biggest drivers of demand.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. He drew the funnel on a napkin and then flipped it on its head. The concept of a flipped funnel is simple.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Choosing the Right Webinar Format.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. You can also repurpose your content as a video or webinar. Second, an expert who offers added value to their audience. Speak at events, webinars, and podcasts. Some require vendors to co-present with their clients.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Martech Advisor

JANUARY 22, 2020

It’s an effective technique because it helps you qualify visitors or leads (depending on the stage of the funnel) without interacting with them on a one-to-one basis. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Create a Lead Generation Framework.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Marketing Insider Group

JULY 1, 2020

Advertising, even with today’s sophisticated digital ads , can create overexposure. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What problem does your Facebook ad solve?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive content. Before we dive in. .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! At HubSpot, we think COS is better than CMS.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Very rarely can you do this through ads alone. Maintenance is what you see most brands doing—billboards, Superbowl ads, radio spots—but that’s not how they got big. And of those, few buy. Their problem? The HubSpot Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

LeadSquared

JUNE 22, 2021

I am an avid user of LinkedIn Ads. Any ad specialist worth their salt knows that digital advertising is all about constant testing. Let’s break the article down into three parts: Selecting the right objective Strategic bidding Selecting the right ad format. LinkedIn Ads Objectives. So, let’s get started.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Very rarely can you do this through ads alone. Maintenance is what you see most brands doing—billboards, Superbowl ads, radio spots—but that’s not how they got big. And of those, few buy. Their problem?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). There's the first part, which is the top of the funnel how do I attract more people at the top of my funnel?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28