Martech

OCTOBER 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how touchy-feely can B2B get? Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper.

Work Management 105

Work Management Marketing Management B2B Paid Search Agency 105

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. VEST Report.

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Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Optinmonster

NOVEMBER 17, 2023

Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world. If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify.

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Paid Content Work Management Marketing Management eCommerce 52

NetLine

MAY 25, 2022

How can Marketers at HR software vendors better understand the needs of their target buyers beyond anecdotal learnings gleaned from their existing customer base? What kind of obstacles are HR professionals facing that human resources-specific software vendors can solve or simplify? The Challenge.

Work Management 52

Work Management Marketing Management Resources Allocation 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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Resource Management Work Management CMS Development Marketing Management 100

Hubspot

APRIL 2, 2021

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Or the Super Bowl ads we talk about for weeks after they've aired?

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Buy Work Management Cost Per Thousand Marketing AI 83

Martech Advisor

SEPTEMBER 9, 2019

Asaf Greiner, CEO of Protected Media discusses if this is a price worth paying and how a more nuanced market can help stem publishers’ losses, address ad-fraud and open up new audiences for advertisers. A media buyer has a number of options available to help them to eliminate fraud in their traffic.

Paid Search Agency 47

Paid Search Agency Ads Advertising Agencies Mobile Advertising 47

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 120

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

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Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

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Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

FEBRUARY 12, 2019

Dani Egna rolls into every pitch meeting, including those with buyers for the biggest fashion retailers in the country, with a portable tattoo cart. But former big agency employee and longtime successful consultant Dave Fluegge has a more classic approach that’s very simple.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

AdSquare Audiences in Motion

MARCH 27, 2019

David Fieldhouse, adsquare’s General Manager US & UK looks at the rapidly evolving relationship between measurement and programmatic. Chief marketing officers could at last match every dollar spent to actual recorded metrics? We are beginning to see the emergence of OOH supply and its exposure to day-to-day programmatic buyers.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Paid Search Agency Marketing Management 40

Directive Agency

SEPTEMBER 8, 2017

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Marketing is still a vital component of growth, after all.

Budget Programs 40

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Sharpspring

JULY 21, 2017

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. Marketing Automation Terms for Agencies. [Or

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Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. She has vast experiences to share, from in-house to agency.

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Paid Content PPC Paid Search Agency SEM 102

ClickZ

JANUARY 13, 2020

By just doubling down and being a bit more human and tongue-in-cheek about it, brands can really engage their end customer, who will be a lot more willing to have a data relationship with them. The marketing and advertising technologies sector has experienced rapid changes in the last few years.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

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Youtube Advertising Channels Work Management Marketing Management 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. Back then what marketers had to say was all about their offerings.

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Social Media Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

SEPTEMBER 28, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 132

Top of Funnel Work Management Marketing Management Forecasting 132

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Martech Advisor

OCTOBER 3, 2019

Programmatic media buying has given rise to the bidstream, a dataset that could prove incredibly valuable for marketers looking for deeper insight into online audiences. Also Read: Will CTV Advertising Take Over Mobile in 2019? What’s in the bidstream? DSPs, ad servers, and SSPs) involved in the transaction.

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Advertising Agencies Work Management Marketing Management Paid Search Agency 45

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We A lot, it turns out.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. billion by 2024. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. But what lies ahead?

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

markempa

AUGUST 4, 2014

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. Brian Carroll: Yeah, we are coming up on 10 years. Steve: That’s crazy!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? But then buyers moved into the power position.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Belkins

JULY 15, 2019

These pain points should be the focus of your B2B marketing efforts. Use marketing. To advance your B2B sales lead generation to a more efficient level without invoking the prospects’ wrath, you should move beyond sales and proceed onto the territory of marketing. Don’t ignore your customers.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Terminus

AUGUST 23, 2017

Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). On top of that, 84% of marketers have found that ABM yields a higher ROI than lead-based marketing ( ITSMA ).

Account Based Marketing 29

Account Based Marketing Budget Programs ABM Paid Search Agency 29

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Varicent

DECEMBER 7, 2017

Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. Over the years, it’s evolved to work directly with B2B companies with a focus on tying performance-driven advertising into CRMs and measuring that to revenue.

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

Terminus

AUGUST 2, 2017

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing , or ABM. Terminus is an account-based marketing software company , so it’s not as if we don’t have a stake in the game. Programmatic ABM. Bolt-On ABM.

Account Based Marketing 31

Account Based Marketing Marketing Automation Services Budget Programs Lead Ranking 31

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. That’s a lot of people who have to say, “Yes” to your marketing! What about Google Ads?

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B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Key customers include Integrate, TripActions and Okta.

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Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112