Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. No political ads. GenAI images and text.

Advertising Agencies 106

Advertising Agencies Features Advertisements Advertising 106

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. More ad revenue for Google.

Advertisements 99

Advertisements Advertising Google Ad Exchange 99

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. Q: Another thing I am seeing from some platforms is a return to contextual advertising. We sat down with their U.K.-based

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Privacy 105

Search Engine Journal

FEBRUARY 14, 2023

The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal. Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.

Features 121

Features Advertisements Advertising Google 121

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. However, others show up, putting in the work to build a better future for our planet.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Video advertising saw 10.6% Social media ad revenue rose 8.7% Why we care.

Advertisements 107

Advertisements Advertising Paid Search Agency Privacy 107

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

Paid Search Agency 121

Paid Search Agency Ads Ad Exchange Advertisements 121

Search Engine Journal

JULY 18, 2022

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

Creativity 132

Creativity Advertisements Advertising Google 132

Bannersnack

MARCH 5, 2024

2 minutes read Creatopy, an AI-driven creative automation platform, is announcing the launch of Ad Studio—an innovative solution set to redefine the landscape of digital advertising, following the $10M Series A investment raised in Q4 of 2023.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Valasys

JANUARY 24, 2024

In today’s digital battlefield, bombarded with irrelevant ads on every screen, consumers are jaded and attention spans are shorter than a TikTok dance. AI is poised to revolutionize the way we reach, understand, and engage with customers, transforming not just how we advertise, but who we advertise to. Here’s how: 1.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Search Engine Journal

OCTOBER 18, 2022

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.

Advertisements 111

Advertisements Advertising Google Ads 111

SEMrush

JULY 9, 2021

Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work?

Display 139

Display Advertisements Advertising Ads 139

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Cost 105

Cost Advertisements Advertising Automation 105

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Why we care.

Spending 115

Spending Paid Search Agency Top of Funnel Cable 115

readwrite

APRIL 24, 2024

send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated.

Ad brokers 98

Ad brokers Paid Search Agency Advertising Agencies Ads 98

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

Education 117

Education Spending Paid Search Agency Advertisements 117

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. Billion.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Bannersnack

SEPTEMBER 1, 2023

Are you tired of creating dull, forgettable ads that get lost in the sea of noise? ?Look Look no further than animated ads! In this video, we'll show you how to.

Ads 98

Ads Advertisements Advertising Video Marketing 98

Search Engine Journal

JANUARY 23, 2023

Google Ads platform is down for advertisers around the world right now. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal. See the latest updates around the ongoing issue here.

Google 89

Google Advertisements Advertising Ads 89

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Marketing AI 98

Marketing AI Advertising Agencies Advertisements Advertising 98

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Get MarTech!

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. For instance, Microsoft’s long-term partner Taboola today announced a new native bidding service intended to expand its open real-time bidding (RTB) to social networks and display ad inventory. algorithmic optimization, etc.) Why we care.

Advertising Agencies 107

Advertising Agencies Marketing Management Paid Search Agency Advertisements 107

Bannersnack

MARCH 8, 2024

9 minutes read How can you grab the attention of your audience by making banner ads that stand out from thousands of others? By using the right advertising appeals. There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals. What are advertising appeals?

Advertisements 111

Advertisements Advertising Banner Ads Campaigns 111

Search Engine Journal

DECEMBER 6, 2022

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

Advertisements 93

Advertisements Advertising Conversion Google 93

Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan.

Advertisements 86

Advertisements Advertising Work Management Order 86

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

The Daily Egg

OCTOBER 4, 2022

Google Ads and Facebook Ads are the two OG online advertising platforms. The post Google Ads vs. Facebook Ads appeared first on The Daily Egg. But who wins in the battle of the tech giants?

Ads 135

Ads Facebook Google Advertisements 135

Bannersnack

MARCH 26, 2024

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. Types of TikTok ads. How to set up ads on TikTok.

Advertising Agencies 139

Advertising Agencies Paid Search Agency Advertisements Advertising 139

Liveintent

JUNE 7, 2021

LiveIntent’s exchange gives Amobee’s customers exclusive access to ad inventory in the email newsletters of 2000+ premium publishing brands, serving ads to a 100% logged-in audience of over 200 million active readers per month. Unlike websites with full-page takeovers, there is no noise in a newsletter.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Navigate the Channel

NOVEMBER 21, 2023

The good news is, paid social advertising can be very targeted. In most cases, the ads served to an audience are highly relevant and useful. The ads don’t seem obtrusive or out of place for your audience, and audiences are becoming more and more comfortable engaging with paid content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122