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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

50 ways to send better emails How do you get readers to click and read your emails? The people on your list have opted in, which means they decided they want to hear more from you via email. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view.

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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

Delivery rate is different and refers to number of emails successfully delivered divided by the number of emails sent. ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. Gmail, Hotmail, Yahoo, etc.).

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.