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15 Facebook stats every marketer should know for 2019

Sprout Social

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

You have to convey facts, stats, numbers, and data to your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Studies show that 95 percent of millennials now use fintech, and 9 in 10 Americans use some type of fintech app. Understand your audience.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

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24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. To put it plainly, consumers don't just like personalized marketing experiences. Benefits and Challenges of Personalized Marketing. They expect them.

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Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing.