KoMarketing Associates

JUNE 17, 2020

Visually-appealing excerpts from any pieces of content you’ve published lately. Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? And the occasional dog photo.

Lead Generation 194

Lead Generation Generation Leads Lead 194

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. Create Ads Worth Clicking On. Gated Content. Who’s Buying?

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Use Hashtags.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . The best techniques include looking at Google-related searches.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Taking Everyday Life and Turning It Into Content. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all? Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What kind of content do they tend to post? Is it written content or picture content?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. Here’s how you do it: Improve Content Targeting. This first option might seem obvious, but it’s easy to neglect.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. To learn more, continue reading.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

nDash

AUGUST 6, 2019

We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. The MarTech Conference is for marketers looking to simplify their methods and create organization within their brand. The FinCon Expo is “where money and media meet.” Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Marketing Graham

JULY 14, 2021

Have you got too many sales leads from your B2B website? There are some key elements to designing a lead generating B2B website; improving SEO to get low-cost visitors, encouraging action from those that are ready-to-buy and adding sticky content for the ‘window shoppers’ Let’s get started.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Websites 52

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Outgrow

FEBRUARY 25, 2021

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. Pre-Launch Marketing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. As such, high-quality content is critical. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

Optinmonster

FEBRUARY 17, 2021

You can create your own strategy by attracting people to your website, webinars, and social media accounts. Plus, it comes with stunning prebuilt templates to save you hours of time, energy, and frustration in the campaign design process. Are you using guest blogging and influencer marketing to get more SaaS leads?

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Oktopost

MARCH 24, 2024

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. However, as B2B marketers, the fact that paid advertising enables precise targeting is one of its main draws.

Paid Content 81

Paid Content Advertisements Advertising Privacy 81

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Directive Agency

FEBRUARY 28, 2022

Search engine optimization (SEO) requires more than a consultant spewing out recommendations in hopes that their client will implement them. However, with a lack of the following resources, this becomes a Sisyphean task doomed to wasted advertising spend and frustration. Search Engine Friendly Website.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Once you have the address, you can begin to nurture that lead with relevant content and other offers. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ClickZ

AUGUST 19, 2019

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. Advertisers want insights to be reliable to inform high-value decisions, not guesswork. .

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83