Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 76

Work Management Marketing Management Database Marketing Lead Gen 76

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. 3 — Content helps you build relationships and loyalty Performing well in search gets readers in the door, and reinforcing your credibility keeps them reading.

B2B Marketing 119

B2B Marketing Top of Funnel Content Marketing Branding 119

Directive Agency

MAY 24, 2017

It is less focused on gathering immediate leads and/or contact information. Lead generation , on the other hand, drives interest or inquiry into products or services. The goal here is to collect qualified connections to build relationships to nurture. Brand awareness and reach should come before pushing your lead gen campaign.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Marketing Insider Group

JULY 1, 2020

But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 308

Lead Ranking Lead Scoring Planning Marketing Qualified Leads 308

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. My TikTok feed is chaotic. Take Lysol’s “ #HealthyHabits6Step ” trend, for example.

Branding 209

Branding Brand Identity B2B Paid Search Agency 209

Martech

DECEMBER 14, 2021

However, with a strong strategy and trusted and proven third-party publisher execution, content syndication allows marketers to pull the greatest amount of their addressable market into their orbit – all with the precise guardrails of who might be a good fit. The solution? The solution? Use buyer and intent signals to your advantage.

Ideal Customer Profiles 105

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 105

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Content marketing with a customer-centric focus. Your customers actually want to hear from you. Here are some tips to help you get a clear picture of your ideal customers. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Directive Agency

JUNE 10, 2020

“Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy. So, where do you start?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

DealSignal

DECEMBER 28, 2021

Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Demand generation builds a person’s interest and brings them to your website or landing page. Lead Generation Strategy and Tactics. Below are a few lead generation strategies and tactics to consider.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Contently

OCTOBER 4, 2016

We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves. Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Coincidentally, content marketing is the clear winner when it comes to lead-generation tactics. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. What is a Lead Scoring System? The strongest sign that you’re getting it right?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Unbounce

MAY 29, 2020

It’s the one we hear time and again from our customers: “What’s a good, bad, or average conversion rate for my landing pages?” They help you build a culture of continuous improvement in your organization. When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. You need to think outside the box.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

JANUARY 15, 2013

But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. Similar to buzz campaigns, at the very top of your funnel sometimes prospecting, and not lead generation, is the primary goal of your pages. I doubt very many.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Unbounce

JULY 23, 2020

When it comes to how they’re using them, we naturally expected lead-gen activities to top the charts. A conversion can look very different depending on your business, your customers, and your goals. In this case, marketers have risen to the challenge of building lighter, more mobile-friendly experiences.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Marketing Interactions

SEPTEMBER 21, 2021

Like Pillar content or content designed to drive “lead” gen. Put a stake in the ground and build on it. Much of the B2B content published today talks about what research thinks or what the industry thinks. It could be customer opinion or testimonials. POV Builds Affinity…Or Not. Their findings gave me pause.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. The point is to build a relationship with them over time without trying to qualify them during each interaction. Begin by asking your sales team: What questions do your customers ask most often?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Lake One

MAY 14, 2020

Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. Stan Tan of Selby’s , “The end goal [of content marketing] is building a brand so you don’t have to rely on spending money on TV ads, Facebook ads or other forms of advertisements.”. Related Reading: Best B2B Lead Gen Tools.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Only B2B

DECEMBER 29, 2022

Produce more leads. How can content aid in lead generation? DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. Act like a publisher. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. Her solution?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Contify

APRIL 12, 2018

The answer is a progressive journey towards building a market intelligent company?—?it Here are some of the best practices based on how leading companies run their market intelligence program. Just like asking customers what they need doesn’t give the insights to develop useful products, asking users what they need doesn’t help either.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

SmartBug Media

APRIL 29, 2021

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Your customers are your biggest asset—don’t overlook their value. During the worldwide lockdown, we were all forced to depend on the web far more than ever before.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Content4Demand

DECEMBER 6, 2022

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. You want the eyeballs on it—as many eyeballs as you can, but then you can also have that lead-gen component as well. We need X, Y, and Z.”

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Hubspot

DECEMBER 21, 2011

Step 3: Now it's time to build your audience. What wouldn't you be able to originally say on the DEFAULT audience tab because it would alienate other potential customers? Are there any offers that you created to generate a specific type of lead? Once you are done, click the Publish button (see Arrow B below).

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. Lead gen is not a simple exercise. It is challenging and time consuming because there is no one-size-fits-all formula for generating leads. Do you need help finding good lead-generation partners locally?

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Aberdeen

MAY 3, 2019

What’s the point of publishing content if no one is ever going to see it? If you can get your content published on sites you know your target audience reads, you’ll be able to avoid the uphill battle of gaining attention from scratch on your own site. But syndicating your content doesn’t automatically lead to success.

Intent Data 40

Intent Data Intent Lead Gen Content 40

KoMarketing Associates

DECEMBER 21, 2017

From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

The Effective Marketer

APRIL 30, 2013

Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Research and discover your target customer.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Research and discover your target customer.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Moz

JANUARY 5, 2020

Grab your tools and get your teammates and clients together to build local success in the new year by sharing my 3-level plan and 4-quarter strategy. Tell customers everything they could want to know to choose and transact with your business. Build out your listings (aka structured citations) on the major platforms.

Google 78

Google SEO CAN-SPAM Communities 78

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. By looking at what you’ve already published. Then, build the rest on that foundation. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Heinz Marketing

MAY 19, 2023

In addition to that, they reduced their blog publishing to just 1-2 posts per week, treated content primarily as a branding tool (not a lead gen tool), and they began looking at qualitative metrics in addition to the quantitative ones such as positive feedback from customers and influential people in their industry.

Sales Qualified Leads 107

Sales Qualified Leads Lead Ranking Content Lead Scoring 107