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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Video Source: PWD Digital Agency. But what is domain authority? How is it measured? Quick Takeaways.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

Improve page speeds: Users will lose interest in a page that takes too long to load, especially if they see another result on the search engine results page (SERP) that might have what they’re looking for. For example, if they searched for “animal rescue shelter,” they might expect to land on the about page of an animal shelter in their area.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs.

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How To Write A Standout SEO Resume (With Examples)

Conductor

With an agency. Agency SEO. At agencies, SEO roles would all be client-facing. Similar to at an agency, your role could be client-facing, using your mastery of your SaaS platform to support their needs. Once you’ve investigated the industries that hire SEOs, you can look for the following positions: In-house Or Agency.

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

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Grow Your Marketing Agency With These 7 Tips

Hubspot

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.