Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 1, 2019

According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. The two vital features that B2B marketers need to understand about the LinkedIn news feed are: It is primarily focused on native, organic content It is based entirely on algorithms.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 27, 2019

According to a report by the Experian Marketing Study, 60% of the marketers don’t give the subscribers the option to select the types of emails they want to receive & according to Campaign Monitor merely 30% of the marketers allow their subscribers to decide how often they want to be emailed.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Local SEO helps businesses promote their products and services to local prospects & customers. Creating Exclusive Pages for Every Product, Service & Location: .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Oktopost

NOVEMBER 12, 2020

However, taking untapped, disjointed big data silos and organizing the reams of information to discover patterns and trends is a key element to unlocking insights to further your marketing efforts. With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

OCTOBER 3, 2019

Social Media KPIs form an important part of the marketing endeavors for the brands worldwide. KPIs are the lifelines for social media marketers. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 6, 2019

Allows marketers to establish what the customers expect from their products or services. Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. B2B events marketing is a central theme to B2B marketing. That’s the backbone to a really successful event.”.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). In a data-driven world data analysis & interpretation lie at the very heart of every marketing endeavor.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 25, 2019

That being said, this exponential increase in the traffic is because the prospects who might not have ever known about a product or service at disposal might be mirroring the ideal personas & may come to know about the products or services. Alternatively, the products or services may be exposed to an entirely new audience base.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Marketers should evaluate the performance of their email campaigns every six months.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. However, the biggest challenge for modern B2B marketers is to ensure that emails are delivered to the recipients’ inboxes.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

APRIL 3, 2020

These include the sale of raw materials and semi-finished products as well as the sale of products to wholesalers and retailers. The buyer of the products in these transactions is a business. Read more on How to Build Customer Loyalty with Content Marketing. Check, ACH., Terms, and Quote. Adopt an omnichannel strategy.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

NOVEMBER 20, 2019

Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020. Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020. Besides recording videos with colleagues & influencers & uploading it on the social media platform & then molding it in the form of blog posts is an impressive strategy. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Rich Media Ads (Expandables): These comprise of the flash files that may expand when the user act together on mouseover (polite), or auto-initiated (non-polite).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI). It Simplifies the Content for the Users: .

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49