Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MAY 3, 2019

A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sales conversion even witnesses a lot of improvement due to the shortening of the buyers’ cycle, more targeted advertising & by engaging the potential clients across multiple channels. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. While building B2B marketing campaigns the marketers shouldn’t forget social media channels. Learn more on: Why B2B marketers must leverage ratings & reviews for growth.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Outbrain

AUGUST 21, 2019

In today’s omnichannel marketing space, B2B marketers must work hard to attract and nurture prospects throughout often complex funnels. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. 2) Paid Advertising.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition. Don’t Wait: Start ASAP.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The conventional sales funnel has also changed for good. We do our best to optimize ROMI for our customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. The year 2020 will give B2B marketers a chance to shuffle their core marketing endeavors to optimize the personalization of their prospects & customers.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Terminus

JANUARY 8, 2021

First let’s look at what a basic funnel looks like for account-based teams (a more in-depth overview can be found here ). This funnel might be a little more complicated or nuanced for your particular business, but this should be foundationally similar to most sales processes. Engaged Accounts.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Valasys

OCTOBER 29, 2019

The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Terminus

JUNE 11, 2021

Terminus’ exhaustive data on tens of millions of businesses allows you drill down to the exact right accounts First-party data. Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. One of our cooler features: It’s like Netflix recommendations, only for accounts Intent.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Circle Studio

OCTOBER 12, 2017

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Learn More About Account-Based Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Unbound B2B

JANUARY 11, 2023

Another study says that 46% of businesses plan to increase their account-based marketing spending. Then consider how you can better market to your shared audience. Examine their website, social media advertisements, paid and organic keyword targeting, and overall messaging. That is where you can step in.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. Convergence of SEO with Evolving Content.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

Optimizing users’ experiences (UX) & tactfully guiding them down to their journeys in the sales funnel, helps the enterprises achieve their prime objectives of Conversion Rate Optimization (CRO). ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 20, 2019

Email marketing encompasses the marketing tactics wherein commercialized messages are sent to a group of audiences using their email addresses. Emails are broadcasted from diverse motives such as advertising about specific products or services, to request businesses, to build brand loyalty, trust, reputation or brand awareness.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Account-based marketing.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Valasys

AUGUST 26, 2019

Prospects can be segmented based on their demography, technography, psychographic behavior, firmographic, fit-data, as well as according to their first & third party intent data & based on their research methodologies & past purchase histories. .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 6: Pay Per Click Advertising. Improving purchase funnel.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Valasys

SEPTEMBER 2, 2020

Running both email marketing campaigns and newsletter campaigns is an inexpensive and effective way to optimize your business revenue. Email marketing can drive revenue for your business. Introducing a sales funnel in your email marketing. 3) Pay-Per-Click Marketing (Google AdWords). Targeting and Segmentation.

Startups 69

Startups Planning Work Management Marketing Management 69