Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Unbound B2B

JANUARY 11, 2023

Another study says that 46% of businesses plan to increase their account-based marketing spending. Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Then consider how you can better market to your shared audience. That is where you can step in.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 6: Pay Per Click Advertising. Improving purchase funnel.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85