Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. This provides you with accurate information and reliable insights that reflect the preferences, interests, and intent of your target audience.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Aberdeen

MARCH 25, 2019

Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

DealSignal

MARCH 2, 2024

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Decide what it is, what you want, and what it is you don’t – to find the perfect intent data solution. Implement tools and technologies for data integration and analysis. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

JULY 6, 2023

With an astonishing 117% increase in SMBs researching AI solutions over the past year, marketers should seize this interest and target this audience with personalized content and messaging that directly addresses their concerns and pain points. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Madison Logic

OCTOBER 26, 2023

Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today. For instance, ML Insights data indicates that small companies—those with less than 50 employees—are being increasingly targeted with fintech content and messaging, but are registering low research and engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. This provides you with accurate information and reliable insights that reflect the preferences, interests, and intent of your target audience.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. The Relationship Between Intent Data and Account-Based Marketing.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

SalesIntel

DECEMBER 8, 2023

Behavioral Analytics : Deeper insights into user behavior across various touchpoints will enable more accurate predictions of purchasing intent and lead qualification. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. This data also helps clearly define attributes of the audiences with intent to move further along the buying process faster. Understand purchase intent. Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

In fact, most brands likely have some form of first-party intent data at their disposal. . However, brands won’t realize the full potential if they don’t commit to strategic involvement and data analysis. First-party intent data also has limitations. Third-party intent data. Find the right approach for you.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. These statistics emphasize the importance of intent data in measuring event success accurately and making data-driven decisions to refine future event planning and execution.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

AUGUST 26, 2020

“Enriching your inbound leads with verified contact and account data helps identify potential buyers and provides your revenue teams with accurate emails, direct-dials, and social profiles for cross-channel engagement. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Madison Logic

JANUARY 17, 2024

Capitalize on this growing concern by integrating  insider threat ,  clickjacking , and  malware analysis  content in your promotion strategy.  In addition to understanding the different types of cyber breaches, our data also suggests an increased appetite for ways organizations can better prepare themselves for attacks.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. This concentration on ABM + demographics is immense.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. The term "intent data" refers to information regarding a buyer's intent.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

DealSignal

JUNE 26, 2019

“Enriching your inbound leads with verified contact and account data helps identify potential buyers and provides your revenue teams with accurate emails, direct-dials, and social profiles for cross-channel engagement. It’s your total audience, perfected.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Aberdeen

JANUARY 24, 2019

Prospective buyers emit signals of their purchase intent. Relying on a traditional data architecture and the brainpower of your content marketing team to execute real-time analysis and engagement is impossible, though it admittedly sounds inspiring. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. One of the unstated goals of your 2023 efforts will be to identify your top prospects and convert them before your rivals do.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. What’s working well now is a pivot change in content marketing. Appetite for industry analysis and future thinking predictions is down.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 26, 2019

3) Audience Retention Analysis of Video: A detailed audience retention analysis of the videos can help the marketers deduce which type of content plays a crucial role in captivating the interests of the users. Hence, the total number of views on a video is amongst the important Social Media KPIs.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

FEBRUARY 4, 2020

Conversational AI will assist the marketers with optimal data collection to deliver more consistent customer service. Use Intent Data : Intent data helps marketers predict the purchase intent of their prospects, customers and website visitors. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

PureB2B

JULY 7, 2022

For external or third-party data, some of the common sources include: B2B customer intelligence and intent marketing solutions Marketing platform reports Social media analytics SEO (Search Engine Optimization) platform keyword analysis Industry reports and survey results. Don’t focus on a single source of intent data.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Build targeted lists : Sales and marketing teams can dynamically filter outreach lists for accounts that show active interest.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

APRIL 16, 2021

Segmenting customers based on tech stack or doing tech stack analysis can play a vital role in improving marketing results and boosting sales. Technographic data assists with improving customer retention, gaining a competitive edge, exploring new markets, building high-quality sales conversations, and hyper-targeted prospecting.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Golden Spiral

FEBRUARY 12, 2019

What among the seemingly endless stream of stories about marketing trends should you pay attention to? Phrases such as purchase-intent targeting, influencer marketing , and chatbot-powered marketing threaten to send you into a tailspin. What else does your marketing plan lack?

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Outgrow

SEPTEMBER 20, 2019

And it provides you with relevant answers and increases your purchase intent. This Employee Performance Evaluation Survey is the solution to having a detailed analysis of your employees’ efficiency. ABM (Account-Based Marketing) . ABM has proven to be a great marketing investment.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75