What is: account based marketing?
JULY 24, 2020
Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast a wide net with their targeting efforts in hopes of reaching as many companies in their market as possible, but results have shown that this approach often falls short on generating new clients. Leveraging Choozle for account-based marketing.