DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Open-web research is then categorized across 6,000 B2B topics and three million companies.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Martech

OCTOBER 28, 2021

According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources. If the user would reach your website while researching a topic, we would then map this topic to a first-party intent belonging to that specific account,” said Tabaran. B2B marketers have used account-based marketing , or ABM, for years.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

ANNUITAS

MAY 2, 2023

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend. for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists.

Intent Data 119

Intent Data Intent Marketing Analytics Tools Intent Signal 119

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world. We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DiscoverOrg

OCTOBER 19, 2017

Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In If you’re trying to get an account-based marketing (ABM) program off the ground, Terminus offers a simple formula: Fit + Intent + Engagement. Get our ABM Toolkit.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Open-web research is then categorized across 6,000 B2B topics and three million companies.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

SalesIntel

OCTOBER 20, 2021

They go online, research, seek answers, and learn about tips, tricks, and products. According to studies, 89% of consumers undertake independent online research before making a B2B purchase; the good news for you is that the research that the majority of people are currently doing can help you uncover fresh, qualified leads.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. You’ve found the right blog post.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Content4Demand

MAY 14, 2021

There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Next-Level ABM. Account-based marketing (ABM) has evolved from a buzzword to a business imperative. Register anyway , and you’ll gain access to the recorded session.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Pro Tip: As digital ABM continues to grow for B2B marketers, you may find some hidden gems in this report based on the ISP/NSP used by visitors. Geo >> Location. Behavior >> New vs. Returning.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Engagio

NOVEMBER 27, 2017

Hiring the right person to lead your Account Based Marketing (ABM) can be the difference between success and failure. Now it’s time to hire a Director of ABM to execute on your strategy. Here’s how to go about the process effectively so you can kick-start your ABM program with confidence. Managing your ABM budget.

Account Based Marketing 48

Account Based Marketing ABM Work Management Ideal Customer Profiles 48

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Modern B2B

MAY 22, 2023

research , as well as the recent roundtable. But for those high value, consultative industries where customers aren’t on subscription models, it’s rare to hear about retention strategies for customers, other than ABM style account development or customer event series. The information was there but it was paper-based or subjective.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Leadspace

OCTOBER 25, 2016

And right now, account-based marketing (ABM) is nearing—but hasn’t yet reached—its peak. In order for marketing and sales to align together with this highly-targeted approach, they need to involve themselves with the three core components of ABM: Data: Marketing and sales work together to identify key decision makers.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63

SmartBug Media

MARCH 13, 2020

When researching your target audience, sync with different people in your company to get a full understanding of your ideal customer profile (ICP). Account Score: Aggregate of lead scores from multiple leads to provide a score at an account level. Marketo ABM has a great set of reporting features built into its dashboard.

Account Based Marketing 90

Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

Inbox Insight

NOVEMBER 17, 2023

Prospects in this stage are still researching, signifying that they do not have an immediate need for a solution. Integration with account-based marketing Account-based marketing (ABM), which focuses only on high-value accounts, aligns perfectly with intent-driven marketing.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Contently

MAY 19, 2017

It’s a compelling argument, and dashboards that can quickly and elegantly aggregate metrics from different sources have become crucial in the dizzying era of big data. I was talking to one of SiriusDecisions’ senior researchers this morning. Account-based marketing (ABM) is the new kale. The sessions were packed.

Conference 164

Conference Account Based Marketing ABM Buyer Personas 164

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. In an early ABM approach, established characteristics are your friend. Step 2: Align your marketing and sales teams on your ICP ABM is at the account level. This brings us to Step 3.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. The satisfaction scores across the board in multiple reports show that our product is heading in the right direction for our customers.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Research Vendors. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Review and analyze how your audience researches.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

ANNUITAS

DECEMBER 22, 2015

ABM focuses time and resources on accounts most likely to drive revenue. By focusing more diligently on accounts that are likely to buy, leads from your ABM target list are more likely to get the attention that they deserve, and are more likely to drive revenue. Do your research into the committee, as well as into the accounts.

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Paid Search Agency 100

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Metadata

SEPTEMBER 1, 2020

Our customers are using Metadata to drive change in the industry, embracing autonomous software technologies to improve the way they execute their demand generation and ABM programs and leveraging technology to pinpoint audiences that are most likely to buy through scaled experimentation,“ Jason Widup, VP Marketing, Metadata.

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Leadspace

SEPTEMBER 22, 2016

Account-based marketing (ABM), programmatic advertising and predictive analytics are “shaping the future of how B2B businesses think of marketing,” according to moderator Niraj Deo, Senior Director, Product Management for Oracle. ABM Bridges the Past, Present and Future of B2B Sales & Marketing. Good Leads.

Account Based Marketing 70

Account Based Marketing Lead Ranking ABM B2B 70

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Metadata

FEBRUARY 4, 2021

In 2020, Metadata announced a company first—a full sweep in the top leadership position in the G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting to demand generation technologies. Comments in reviews include: “Metadata streamlines work that would usually take hours into minutes.”

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 64

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59