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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy? What if you decide to drop the vendor? Marketers understand that not all of their relationships are perfect.

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The art of martech vendor negotiations

Martech

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

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10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? Also, research how the buyer differs culturally from the original vendor. Hwang said this is why you should always keep an eye on the vendor landscape and try to anticipate likely changes and their impact. Vendor lock-in. What else is available.

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B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program 

PureB2B

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

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Drive GTM Efficiency with Tech Stack Consolidation

What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)

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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

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What Is Vendor Sprawl?

Salesforce Marketing Cloud

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements! Map out exactly what you want from a vendor and secure your event success. Key features: 200+ new RFP questions for hybrid and virtual event technology success.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What to look for before entering a buyer’s agreement with a vendor. What’s involved in their maturity process? Having an accurate and up-to-date database.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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5 Essential Pieces of a Prospecting Solution

Five essential features to consider when assessing the vendor landscape. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

What companies asking from their vendors as a result of GDPR. How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL. Simple steps every company can take to protect what GDPR considers “personal data”. May 17, 2018 9:30 AM PDT, 12:30 PM ET, 5:30 PM GMT.

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Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Brought to you by SpotMe: this template is ideal for companies looking for a vendor to fulfill their specific event needs and requirements! Map out exactly what you want from a vendor and secure your event success. Vendor Response Sheet – a template that’s ready to be sent to prospective vendors. Download now!

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. This buyer’s guide will cover: Buying Considerations. Database Audits. Database Audits.