Seismic
MAY 10, 2024
The sales landscape has never been more competitive. Buyers demand more and make slower decisions, while reps face ever-increasing pressure to do more with fewer resources. In this high-stakes environment, any advantage can make a significant difference. Could artificial intelligence (AI) be the edge you need? Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams.
The Forward Observer
MAY 10, 2024
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
33Across
MAY 10, 2024
Explore Google's evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic. The post Guide to Google for Marketers and Advertisers appeared first on 33Across.
Content Marketing Institute
MAY 10, 2024
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MAY 10, 2024
Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.
SmartBug Media
MAY 10, 2024
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.
Martech
MAY 10, 2024
ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that u
Blue Flame Thinking
MAY 10, 2024
You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering what all the fuss is about, how your organization gets there, and what it means for marketing. As you know, the purpose of any marketing investment is to produce revenue. It’s to make target audiences aware of your offering and entice them to buy it, hopefully leading to a lasting relationship with the purchaser.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
MAY 10, 2024
Content transcends marketing. It’s the heartbeat of your brand, enhancing every department from human resources to product development. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. That strategic content collaboration can bridge departmental divides and be a catalyst for organizational transformation.
Seismic
MAY 10, 2024
Imagine your sales team repeatedly missing their goals. Despite everyone’s dedication and best effort, your targets remain just out of reach. With each shortfall, frustration mounts, and morale dips. Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. A superior sales training tool can: Streamline the learning process Scale to meet your team’s needs while providing measurable results Align perfectly
Valasys
MAY 10, 2024
The latest offering from Apple has become known as the M4 chip. This Apple’s M4 chip is sure to give not only the newest iPads a boost in performance, but all of its devices as well. This move is a leap forward, introducing custom-designed chips from Apple’s side. For the first time, these custom-designed chips are being used for the iPad platform.
Huptech Web
MAY 10, 2024
Let us guess—are you a new Shopify merchant? Or someone looking for information on what metrics to track on Shopify? You’ve come to the right place. In this article, we’ll provide you with 8 metrics you should track for your e-commerce store. Before that, get to know where you can find a dashboard to see how well your store is performing and if there are any changes over time.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 10, 2024
Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.
Contently
MAY 10, 2024
In content marketing, becoming a thought leader involves more than just sharing information. It’s about influencing opinions, setting trends, and becoming a trusted source in your industry. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.
Expert insights. Personalized for you.
52 
Let's personalize your content