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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Stats 127
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Why we care about AR and VR: A guide for marketers

Martech

It helps bridge the gap between the digital and the physical world by overlaying digital elements in our immediate environment. billion by 2028 at a CAGR of 48.6%. Unlike AR, which combines digital elements with our real surroundings, VR offers a virtual replacement for our physical environment. What is virtual reality?

Planning 140
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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Observe the ethical environment He spoke about this on the podcast series “Voicing Relationships ,” produced in partnership with House of Beautiful Business, the network for the life-centered economy.

Design 96
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Why the time is right for augmented reality (AR) in marketing

ClickZ

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. In turn this will empower developers and content providers to create an immersive, experiential 3D computing environment where users can interact with the people, objects and information around them.

Planning 145
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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce Marketing Cloud

How an ESG strategy helps your business Focusing on sustainability helps not only the environment, but your bottom line. This provides even further incentive for organizations to get on board and make the tough decisions for our environment. Learn how you can make the business case for an ESG strategy in our latest guide.

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Retail Media: What You Need to Know

Digilant

By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. Retail media networks such as those offered by Walmart and Target enable advertisers to bridge the gap between digital and physical retail environments. Global revenue from retail media spending is expected to reach $125.7

Media 59