Scoop.it

JANUARY 4, 2024

By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4 That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Inboxes are bursting at the seams.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

SocialPilot

JANUARY 15, 2024

Video ad spending is expected to reach $456 billion by 2025. Emails that contain video content in them get 96% higher click-through rates than emails with no video content. The email subject line with the word “video ” has a 19% more open rate than other subject lines. Video Content Marketing Stats on Ad Spending 66.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

APRIL 3, 2023

Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner. Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation. Is it to increase engagement, drive more leads or boost sales?

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Porch Group Media

OCTOBER 24, 2022

billion by 2025. In fact, Apple also revised its policy in 2022, calling email open rates a useless metric to evaluate a marketing strategy’s effectiveness. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. are making cuts.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Televerde

DECEMBER 7, 2020

Not surprisingly, Gartner predicts 80% of B2Bs will abandon data-driven personalization strategies by 2025, citing poor ROI and bad data. Low open rates and poor-quality leads, however, distort metrics. Your marketing team can’t even develop effective personalization strategies because bad leads throw off your insight.

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Outgrow

MAY 26, 2021

Additionally, Campaign Monitor reports that including interactive content in your email campaigns can increase their click-to-open rates by 73%. worldwide by 2025. In addition to that, around 78% of marketers rely on email marketing as a tool to help segment their customers and to send more customized content to subscribers.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Valasys

DECEMBER 23, 2020

Personalized emails generate 6X extra high marketing rates. Almost every automated email gives a 86% high open rate and a 196% rise in click-through rates. The firms that use marketing automation software observe a 53% high conversion rate. billion dollars by the end of 2025. Revenue and Productivity.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Marketing Insider Group

FEBRUARY 5, 2024

SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. times more likely to attribute greater company success to open data availability. Conversion Rate Experts) The average median conversion rate for click-based campaigns is 11.3%. billion by 2025.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

DealSignal

FEBRUARY 15, 2022

Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. Our email open rates have doubled, click rates have quadrupled, and we’re seeing a 4x lift in sales conversions.”

Advertising Agencies 52

Advertising Agencies Account Based Marketing ABM Advertisements 52

Single Grain

FEBRUARY 1, 2023

Statista ) Positive reviews have the power to boost e-commerce conversion rates: 61% of customers read online customer reviews before purchasing a product. First Site Guide ) E-commerce sites can gain a 35% increase in conversion rates with an optimized check-out design. The average open rate for welcome emails is 68.6%.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by 2025. of all clicks.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Single Grain

MAY 24, 2023

24) Push Notifications Drive Click Rates as High as 30% ( Moengage ) In addition, push notification campaigns observe opening rates increase by 50%, click rate by 7X, and retention rates by 93%. Billion in 2025 ( Statista ) The global spending on mobile game advertising is projected to surge to $130.9

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Single Grain

JUNE 21, 2023

LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms. quarterly growth in reach.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

ClearVoice

NOVEMBER 11, 2022

Quick facts about email content to help make your business case: The average open rate for emails from all industries is roughly 21 percent. For example, emails related to government (29 percent), hobbies (28 percent), and religion (27 percent) all have open rates higher than the average. By 2025, it is expected that 4.6

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Valasys

APRIL 17, 2023

billion by 2025, at a Compound Annual Growth Rate (CAGR) of 46.2%. A study by Epsilon found that personalized emails have an open rate 29% higher than non-personalized ones, showing the importance of personalization in driving engagement and conversions. billion in 2020 to USD 10.3

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Televerde

OCTOBER 30, 2019

The projected growth of the AI software market from 2016-2025 is $1.4 Triggered email messages have 71% higher open rates and 102% higher click-through rates than non-triggered. Millennials have a major impact in B2B buying and selling, with a whopping 44% of the workforce being millennials by 2025. Forbes, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Single Grain

DECEMBER 6, 2019

Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145