Navigate the Channel

JULY 12, 2023

billion and expected to exceed 376 billion daily emails by 2025. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

FEBRUARY 5, 2024

SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. times more likely to attribute greater company success to open data availability. Conversion Rate Experts) The average median conversion rate for click-based campaigns is 11.3%. billion by 2025.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Single Grain

JUNE 21, 2023

LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Hootsuite ) Ads with images have a 38% higher CTR than other forms of content. Sprout Social ) High-resolution images generate a 38% higher CTR. quarterly growth in reach. are female.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

FEBRUARY 1, 2023

Statista ) Positive reviews have the power to boost e-commerce conversion rates: 61% of customers read online customer reviews before purchasing a product. First Site Guide ) E-commerce sites can gain a 35% increase in conversion rates with an optimized check-out design. The average open rate for welcome emails is 68.6%.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Televerde

OCTOBER 30, 2019

The projected growth of the AI software market from 2016-2025 is $1.4 Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015). (Business Insider, 2018). Ihsmartkit.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Single Grain

DECEMBER 6, 2019

Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145