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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Video marketing is the fastest-growing type of marketing in digital advertising. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices. 92% of the videos viewed from mobile devices are shared with others.

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Email Marketing Trends for 2023

Porch Group Media

billion by 2025. According to statistics, 90% of consumers say authenticity is important when deciding which brands they like and support and 84% of consumers say they trust peer recommendations above all other sources of advertising. More Focus on Mobile-Friendly Emails. are making cuts. This number is expected to climb to 4.6

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31 Essential Post-Pandemic Ecommerce Statistics

Outgrow

Additionally, Campaign Monitor reports that including interactive content in your email campaigns can increase their click-to-open rates by 73%. Nearly half of consumers (42%) tend to use their mobile devices for checking their emails, compared to only 18.2% Mobile Ecommerce Statistics. worldwide by 2025.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

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Shortfalls of Using ABM Platforms for Programmatic Advertising

DealSignal

Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. What is Programmatic Advertising? Before we dive in, let’s define what programmatic advertising is. How Do ABM Platforms Execute Programmatic Advertising?

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Importance of Marketing Automation Software for Businesses

Valasys

Personalized emails generate 6X extra high marketing rates. Almost every automated email gives a 86% high open rate and a 196% rise in click-through rates. The firms that use marketing automation software observe a 53% high conversion rate. billion dollars by the end of 2025. Revenue and Productivity.

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25 In-App Advertising Statistics to Supercharge Your Strategy

Single Grain

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.