2024 Companies Privacy Privacy Protection 
illumin
APRIL 18, 2024
Data privacy is critical to successful marketing. There are also increasing security risks and ongoing incident reports from companies across varying industries. User consent and personal privacy are paramount to ethical data collection. This was once solely the burden of tech companies, but not anymore.
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
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Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.
illumin
FEBRUARY 8, 2024
The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. Even more than they value privacy, customers demand and have come to expect security.
Martech
MAY 24, 2024
Until Google and Yahoo (“Goo-Hoo”) mandated the use of DMARC among other authentication protocols in February 2024, authentication was hit or miss. Some companies make 50% of their email revenue on promotional content in transactional emails that represent only 4% of their overall email send volume. There were exceptions.
Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.
Sprout Social
FEBRUARY 26, 2024
The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant.
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