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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 114
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8 Proven tactics to increase your social commerce sales

Unbounce

of retail sales overall by 2023. Unfortunately, those extra seconds of friction the customer experiences while being redirected to an ecommerce site can be enough to turn captive audiences away. Instagram, Facebook, and Pinterest all offer in-app shopping experiences. More people are shopping online than ever before.

Tactics 144
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Choosing the Right Marketing Copywriter for Your Business: Key Traits to Look For

ClearVoice

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

What worked on your ecommerce site may not make an impact in a crowded newsfeed. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Sprout recognizes gender beyond the binary, although some responses have been omitted due to sample size.

Buy 143
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Why Digital Media is Killing TV Advertising

Hubspot

This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. update, targeting and attribution have become much more difficult on Facebook and Instagram. As Google plans to roll out similar privacy-oriented changes by 2023, many businesses face unprecedented customer acquisition costs. Acquisition Costs.

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How to build your growth (marketing) strategy

MKT1

They’ll help you turn it up to 11 (←This is Spinal Tap movie reference was not approved by Ten Speed, but I’m going with it) MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month if you start with Ten Speed before the end of 2023. Now we recommend them every time. Do you have landing pages?