Valasys

NOVEMBER 21, 2019

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know. Learn more : Top Video Marketing Strategies 2019. Wrapping It Up.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

MAY 1, 2020

According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. These triggered email marketing campaigns are the right types to win back the customers who were still early in their buying cycles and stopped clicking suddenly despite everything going on perfectly well.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

DECEMBER 16, 2019

billion monthly active users as of the third quarter of 2019 & has emerged as the biggest social network worldwide. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

DECEMBER 19, 2019

The B2B content marketing trends of 2019 reflect that content has been the core when it comes to attracting, engaging & converting the prospects of B2B brands. Content marketing is the best tool that assists the marketing team to address the specific needs of their customers at specific stages of their buying cycles.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 26, 2019

87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). YouTube KPIs are also classified based on the three stages of a typical buying cycle namely awareness, consideration & action.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClickZ

JULY 27, 2020

They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. 3: It fails to align with the B2B buying cycle. #4: Problem #3: It fails to align with the B2B buying cycle.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Valasys

AUGUST 6, 2019

” We have simplified the task for you and below the some of the most important ways to improve & get out the maximum of your B2B marketing skills in 2019: 1. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 8, 2019

The post-GDPR-era has paved the way for consent-specific email marketing & allows the marketers to send multiple emails to their prospects, to hyper-target them & optimize their experiences by feeding them with tailored pieces of content resonating with their pain-points & their respective stages in the buying cycles.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Emails are invisible tools in the marketing arsenal of B2B companies. Embrace Automation: .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Single Grain

NOVEMBER 29, 2019

Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. billion in 2019 to $6.4 It identifies the lead, nurtures it and closes the sale all by itself without the need for any manual interference.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Inbox Insight

JULY 7, 2020

In a time where global health issues are impacting buying decisions, it’s more important than ever to get to know your audience – understanding how they think will help you run effective campaigns that convert. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. Purchasing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers. Customer experience is the new marketing.”.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. to entice users to expedite their buying cycles & make a quicker buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 28, 2019

Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. A recent study by Gartner in 2019 quotes: “Marketing technology is the single largest area of investment when it comes to marketing resources & programs,” which highlights that investing in marketing technologies is a top priority in all marketing budgets.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

Mobile will account for 72% of US digital ad spend by 2019. Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. . Takeaway : Without a landing page, how are you going to capture your customer’s information and follow up with lead nurturing? . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

AUGUST 9, 2019

The Core Algorithm update on March 12, 2019 (Shifting perspectives from the myopic niche-specific targeting of prospects to a more comprehensive & all-encompassing Global view): In the pursuit of segment-based marketing, relevance shouldn’t be left behind.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40