Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Emails are invisible tools in the marketing arsenal of B2B companies. Embrace Automation: .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Inbox Insight

JULY 7, 2020

In a time where global health issues are impacting buying decisions, it’s more important than ever to get to know your audience – understanding how they think will help you run effective campaigns that convert. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. Purchasing.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Research 104

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers. Customer experience is the new marketing.”.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. to entice users to expedite their buying cycles & make a quicker buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

DECEMBER 20, 2019

Employing Intent data from first & third-party sources & combining it with the demographic, technographic, firmographic and the fit-data of prospects further create new scopes to refine targeting. Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 28, 2019

Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. A recent study by Gartner in 2019 quotes: “Marketing technology is the single largest area of investment when it comes to marketing resources & programs,” which highlights that investing in marketing technologies is a top priority in all marketing budgets.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 9, 2019

The Core Algorithm update on March 12, 2019 (Shifting perspectives from the myopic niche-specific targeting of prospects to a more comprehensive & all-encompassing Global view): In the pursuit of segment-based marketing, relevance shouldn’t be left behind.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40