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Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5

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4 Video Selling Examples to Steal for Yourself (You’re Welcome!)

Vidyard

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. during 2018, reaching $7.85 Direct mail pulls a higher response rate than any digital direct marketing medium.

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How to Automate Your Black Friday Marketing

Sharpspring

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. The study is consistent with many others that highlight the growing trend in mobile purchasing. Your data analytics will determine which offers get the most click-throughs and conversions.

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Vidyard’s Summer18 Update Helps Businesses Go Video-First Across the Customer Lifecycle

Vidyard

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. There is a clear trend towards going video-first throughout the customer experience.

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Vidyard’s Summer18 Update Helps Businesses Go Video-First Across the Customer Lifecycle

Vidyard

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. “There is a clear trend towards going video-first throughout the customer experience. .

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10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

So if you’re ready for the brave new world (or at least 2019’s version of it), here are the B2B marketing automation trends most likely to have the biggest impact. We’ve chosen these trends based on research wherever possible, so while this list may have some opinions in it, it’s mostly based on data. Sales will welcome this, for sure.