Martech Advisor

NOVEMBER 20, 2019

Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. What Is Email Automation? Email Marketing Automation vs. Transactional Email Automation. Email Automation Benchmarks You Should Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Tomorrow People

MARCH 13, 2018

Marketing automation. Account-based marketing. The digital marketing dos and dont’s. DO: Expect to invest in marketing automation tools if you haven't already. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. 86% say it improves win rates.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Nurture: Convert contacts to sales prospects using lead scoring and marketing automation. See what other companies just like your are doing with their content marketing.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Nurture: Convert contacts to sales prospects using lead scoring and marketing automation. See what other companies just like your are doing with their content marketing.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Hinge Marketing

OCTOBER 16, 2017

Download the Marketing Budget Benchmark Study: Executive Summary. So creating educational content and educational events both convey what you do, what your expertise is and a consequently very good ways to leverage your limited marketing dollars. Good luck with your marketing budget. How do we do it?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

DivvyHQ

JUNE 5, 2018

In the B2C Content Marketing Benchmarks, Budgets, and Trends 2018 report from CMI and MarketingProfs, 56% of the most successful companies rated the project management flow during their content creation process as excellent or good, compared to only 11% of the least successful. Should you use it?

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Savanta

SEPTEMBER 25, 2017

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. Well, I shared it, but in truth it wasn’t my view.

Trends 168

Trends B2B Marketing Paid Search Agency Account Based Marketing 168

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Download The 2018 High Growth Study Executive Summary. Marketing Automation Defined. Marketing Automation Trends.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

DealSignal

MAY 3, 2018

The ripple effect of bad/missing data: “Most companies’ CRMs and marketing automation systems are missing 80% of their total audience, and the data they do have is up to 50% wrong because data decays at an alarming rate.” We’ve benchmarked data decay ourselves.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Customer Experience Matrix

JUNE 17, 2019

CRM and marketing automation systems don’t easily combine data from external sources. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? Who else might toss their hat into the CDP ring?

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. As a result, marketers are able to remove the guesswork from marketing and serve their prospects and customers more personalized content experiences.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. If the CTR starts to drop marketers should start analyzing the reasons to make it work.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Engagio

AUGUST 6, 2019

Since the 1990s, B2B marketers have recognized the potential for taking a more targeted, one-on-one approach that emphasized a personalized interaction with each customer. These tools empower marketers to support sales and target key accounts with tailored messaging. The challenge, however, was implementation. Where is it going?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 94

Enterprise Management Research Account Based Marketing Work Management 94

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

APRIL 25, 2019

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Marketing Automation. Mobile Search. Social Media.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. Search Awards 2018. 2) Google Ads Editor.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Valasys

DECEMBER 6, 2019

Before the qualified leads are nurtured by marketing automation & passed on to the sales team, the marketers have to deploy lead generation strategies to create a consistent pipeline of high-intent prospects after their intent targeting. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Golden Spiral

NOVEMBER 6, 2018

Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady. What works for your company? Key Takeaway.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Brand Identity 105

Vidyard

OCTOBER 27, 2019

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Video length has been trending shorter in recent years.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. With the tap of a smartphone, access important marketing analytics.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Marketing Insider Group

DECEMBER 8, 2020

Maximize Marketing Automation. Marketing automation tools are the marriage of email marketing tools and CRM. Marketing automation software connects with your CRM to automatically send highly targeted and personalized marketing emails to leads. Identify significant trends and learn from them.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. Got CMO Skills?

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

JULY 28, 2020

The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? B2B Marketing in 2020: 4 Trends to Try. Got CMO Skills?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52

Full Circle Insights

AUGUST 7, 2020

The pivot to digital campaigns and virtual experiences may be disorienting because it overturns routines and disrupts established KPIs and benchmarks. The pandemic may have also changed the way marketing messages land with customers. B2B Marketing in 2020: 4 Trends to Try. Account-Based Everyone, Not Just Marketing.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. LEARN MORE. Adobe Marketo Engage.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. LEARN MORE. Adobe Marketo Engage.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. LEARN MORE. Adobe Marketo Engage.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Core HR and Payroll. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52