KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. This is followed by marketing automation (57 percent). Utilizing Marketing Data to Yield ROI.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

JUNE 13, 2018

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. To achieve their personalization goals, most marketers (72.72 percent) and marketing automation campaigns (57.58

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

KoMarketing Associates

JANUARY 23, 2018

How content strategy fits into marketing automation (and content marketing in general). It refers to what happens when content marketers get focused on just pumping out more content without any thought to strategy. And remember, too: This isn’t the general audience of B2B content marketers we’re talking about here.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. Personalization and Email Marketing Effectiveness.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Zoominfo

FEBRUARY 1, 2018

46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Over 50% of B2B marketers do not use direct mail to generate leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. As we move into 2018, factors such as more widespread adoption of marketing automation, the […].

Content Marketing 139

Content Marketing Content Marketing & Strategy Marketing Automation 139

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. GDPR will give B2B marketers a break. Those are my predictions for B2B marketing in 2018.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Content Standard

FEBRUARY 8, 2018

Most marketers are acquainted with the blessings of marketing automation technology. Simple automation solutions have allowed humans to outsource the most tedious aspects of their jobs to their computer counterparts. The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018.

Marketing AI 70

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 70

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. To read the full report click here.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Oktopost

JUNE 1, 2023

Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation? In marketing, automation in the right places is now essential to realizing the full ROI of any marketing strategy, including social media. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

PureB2B

FEBRUARY 6, 2018

Those are only a handful of the developments expected to impact B2B marketing this year. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Maximize Marketing Automation Tools.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

chiefmartech

APRIL 24, 2018

— it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Heinz Marketing

JULY 2, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Looking Back: Key Findings from 2018. In 2019, this remains true.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

PureB2B

MAY 20, 2018

In the very near future, SaaS providers will start providing end-to-end ABM platforms that integrate data across all marketing systems—from their Customer Relationship Management (CRM) to their Marketing Automation System (MAS). As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

FEBRUARY 6, 2018

Those are only a handful of the developments expected to impact B2B marketing this year. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Maximize Marketing Automation Tools. Ramp Up Social Networking and Personalize Connections.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

PureB2B

MAY 20, 2018

In the very near future, SaaS providers will start providing end-to-end ABM platforms that integrate data across all marketing systems—from their Customer Relationship Management (CRM) to their Marketing Automation System (MAS). As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Schubert B2B

FEBRUARY 16, 2018

The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. The High-Growth Perspective.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Leadspace

AUGUST 10, 2019

More businesses are becoming aware of the benefits that marketing automation software can provide their companies, but some industries are leveraging the software with greater fervor than others. Here are the top industries utilizing marketing automation software. Business-to-Business Companies. billion in 2017.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

InsightSquared

JULY 1, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Looking Back: Key Findings from 2018. Key Findings from 2018. Remains true.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

ActiveDEMAND

MAY 8, 2020

Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. The post Supercharge Your Digital Audio Advertising with Attribution, Reporting, and Marketing Automation appeared first on ActiveDEMAND. Guest Blog Post by AudioGo.

Advertising Agencies 69

Advertising Agencies Marketing Automation Services Marketing Report Advertisements 69

Lead Liaison

JANUARY 16, 2019

The last quarter of 2018 was big for event lead management. The post Enhancement Roundup – Q4 2018 appeared first on Lead Liaison. We also snuck in an incredible update to our landing page builder. Read below to learn about all of the enhancements we released this last quarter. Not yet a client? Schedule a demo here!

Lead Liaison 48

Lead Liaison Landing Pages Work Management Lead Ranking 48

Navigate the Channel

JANUARY 18, 2018

Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Here are some of the best demand generation strategies that you can use in 2018. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) The law calls for some radical and rapid changes for B2B marketers, and while some sources make it sound like a disaster—it isn’t. Influencer marketing has been huge in 2018. GDPR Compliance. Quality content.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) The law calls for some radical and rapid changes for B2B marketers, and while some sources make it sound like a disaster—it isn’t. Influencer marketing has been huge in 2018. GDPR Compliance. Quality content.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Delivra

DECEMBER 11, 2018

It may seem counterintuitive, but your best bet for gaining marketing results has everything to do with mastering the strategies and tools you’ve already been using, especially email marketing automation. Email marketing continues to be the best channel for delivering ROI, according to Campaign Monitor. Track leads.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Email Marketing Automation 60

Hubspot

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. You're currently using a few different tools for your marketing -- A, B, C, D, and E. I’m curious how things are going with them & if you'd be open to a conversation re: HubSpot and using an all-in-one marketing automation platform?

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much.

Enterprise Management 116

Enterprise Management Marketing Automation Services Work Management Marketing Management 116

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. One of the things I found compelling is the diverse audience composition.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Customer Experience Matrix

APRIL 27, 2017

Existing customers will be migrated to the new platform in stages through the end of 2018. Current customers will have some access to Propel in May or June, and new customers will be placed on the new platform starting mid-summer.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0