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Publicis Groupe invests heavily in AI capabilities

Martech

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings. It will unify data from 2.3

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.

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Halloween Shopping Trends to Consider for Your Last-Minute Halloween Marketing Plan

Martech Advisor

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. Halloween Shopping Trends. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

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Brands Are Moving Towards A DIY Model – Should That Include Programmatic?

Digilant

This do it yourself logic is inspiring CMOs and marketing executives to consider in-housing some or all of their marketing functions that have been traditionally outsourced to agencies, like search, creative, social and programmatic. In-housing is a trend on the rise.

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Why Your Site Needs A Progressive Web App, Yesterday

RebelMouse

Now, in 2018, it seems that mobilegeddon is back for more. The shift toward PWAs will pick up steam as we head into the second half of 2018. At RebelMouse, we obsess over staying on top of trends and industry shifts so that our clients can focus more of their time on creating quality content and being strategic.