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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

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Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment

SugarCRM

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Chances are, you’re looking for something with better legal policies, pricing and support. Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Content management systems and marketing automation platforms enable businesses to collect and analyze customer data, segment audiences effectively, and automate personalized content delivery. These tools streamline the personalization process, making it more efficient and scalable.

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Customer Data Platform Discussion with David Raab

Porch Group Media

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

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Best Solutions for Lead Qualification

6sense

4 best lead qualification tools. 6sense ABM/ABX platform. According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. Businesses continue to struggle with finding people who are interested in their products or services. A marketing qualified lead (MQL).