The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. in B2B circles, the emergence of content marketing as the dominant form of demand generation leads some clients to question the value of “big idea” creative (agencies’ traditional calling card).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Paid Search Agency 120

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The following is an excerpt from our discussion, I hope you enjoy it.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. Now, also having a fantastic product and terrific service but we don’t actually get involved in that area. Lead Nurturing: 4 Steps to walking the buying path with your customers.

Eloqua 322

Eloqua Work Management Marketing Management Paid Search Agency 322

Prospectr

APRIL 14, 2017

According to data from Statista , it had 433 million users at the end of Q1 2016. See the overall growth in the chart below: NOTE : At the end of this post, we have a nice free bonus for you that’ll help you generate more qualified leads from LinkedIn. Companion Worksheet Checklist: 6 Step Checklist to LinkedIn Lead Gen Mastery.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. People outside of our organization don’t understand our business and the technology we have and use.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. People outside of our organization don’t understand our business and the technology we have and use.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Will you join my session at Dreamforce 2016?

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Ranking 120

ViewPoint

JULY 20, 2016

If you are a “cold calling is dead, inbound is king – long live inbound” fanatic—you can stop reading now and go back to the smaller, low-level so-called leads your current inbound strategies are probably driving. To put these numbers into perspective, in 2016 we will disposition roughly 70,000 companies on behalf of our clients.

Media 120

Media Sales Qualified Leads Cold Calling High Quality Lead 120

markempa

DECEMBER 30, 2013

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. Honorable Mention : Lead Generation: Content among the most difficult tactics, but also quite effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! But it would really depend on your product or service. The case may be the same for a lot of other products or services. However, pay only on channels , where your audience is.

FAQ 52

FAQ Webinar Metrics Top of Funnel Content Marketing 52

KoMarketing Associates

NOVEMBER 12, 2019

Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Qualifying leads can be as simple as adding a question to your opt-in forms like “How soon will you need X services?”

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

B2B Marketing Directions

NOVEMBER 29, 2015

For example, your product or service may enable your customers to reduce three distinct kinds of costs, and therefore you've developed three value propositions to reflect these benefits. For more effective marketing in 2016, think instead about developing a comprehensive, value-driven marketing communications plan. via Flickr CC.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” B2Bs are in the lead. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

MARCH 9, 2017

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Because of this, marketers should measure leads not only as an overall metric, but also monthly per lifecycle stage. 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates.

Lead Ranking 77

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 77

Hubspot

JULY 10, 2018

Source: 2016 Content Marketing Institute. Since Facebook Lead Ads are designed for lead generation inside the world’s largest social media channel, they're especially potent. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KEO Marketing

JANUARY 19, 2016

Responding to the publication’s inquiry as to our goals for 2016, she tweeted: @KEOMarketing “ We’ve expanded services to continue to rock content & generate leads for #B2BMarketing clients.”. The tweet to the Journal says it all.

Social Media 48

Social Media Social Marketing B2B Thought Leadership Lead Ranking 48

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Get the most out of your online network by learning what your visitors want and need. Join Conferences.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Get the most out of your online network by learning what your visitors want and need. Join Conferences.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. Campaigns and offers —Campaigns (such a lead nurturing campaign) and offers are created by the marketing team based on research and feedback provided by the BD team.

Planning 48

Planning Work Management Business Marketing Management 48

SnapApp

MAY 29, 2018

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

LeadSquared

FEBRUARY 23, 2024

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. They offer a variety of products and services to help enterprises get the most ROI out of their cloud expenditure.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

KEO Marketing

JANUARY 20, 2016

Mobile, Local, Social: Connecting with leads wherever they are and on every device they use. Marketing Automation and Lead Nurturing: Monitoring, tracking and propelling leads through a system that meets their needs throughout the buying cycle.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. Given that relationships are at the core of professional services engagements, especially in the federal space, AEC firms must prepare now for this imminent changeover. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. On the other hand, search advertisements are technically part of inbound marketing because they show up when people input keywords related to your product or service.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. lead nurturing), and 45% create content for the bottom of the funnel (i.e. What’s going on in the minds of B2B marketers?

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

B2B Marketing Directions

AUGUST 29, 2021

In essence, business buyers started to learn about products and services through content resources rather than through interactions with a salesperson. These technologies enabled B2B marketers to automate lead generation and lead nurturing programs and to implement sophisticated lead scoring systems.

Marketing Management 52

Marketing Management B2B Marketing B2B CMO 52

Hinge Marketing

DECEMBER 22, 2015

Check out industry associations like the Society for Marketing Professional Services and the American Marketing Association , among others. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Engagio

APRIL 29, 2018

The entitlements document the balance of investment in time and resources to target accounts, and serve as the service-level agreement (SLA) between marketing and sales as to who does what and when for each kind of account. Source : ITSMA, Account Based Marketing Benchmarking Survey, March 2016.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

6sense

DECEMBER 10, 2021

According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. Businesses continue to struggle with finding people who are interested in their products or services. It’s easy to buy a list with users’ data, but here’s the rub – how many of those leads can you turn into customers?

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122