KoMarketing Associates

DECEMBER 29, 2015

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. ” (A). ” (A).

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The best news? This approach leads to higher conversion rates. Don’t Treat All Content The Same-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

DiscoverOrg

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Well, IT budgets were still pretty big back then, so that’s one simple reason. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. How are marketers making the most of account-based marketing? Do you see more marketers shifting toward ABM? What are the benefits?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Following that: C.J.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Some might call it a gold rush.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

JULY 17, 2017

“10 Companies That Don’t Do Marketing!” And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. So, here are 9 brands that don’t do traditional marketing and what you can learn from each of them.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Choozle

MARCH 20, 2024

From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. Video Streaming Market Just how big is the video streaming market? billion subscriptions to online video streaming services. trillion by 2030. trillion by 2030. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ANNUITAS

OCTOBER 6, 2015

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. That is more than one a month.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. We’re more than a month into 2015, and there’s no better time for an industry update.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

chiefmartech

NOVEMBER 26, 2017

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% ” Marketing is still seen a relatively elastic expense. ” Marketing is still seen a relatively elastic expense.

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

OCTOBER 6, 2015

As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). Second, ad blocking software is a growing concern.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Content Standard

JANUARY 21, 2015

Australian marketing teams, much like many American companies, are still on the way to fully committing to the practice of content marketing. Fortunately, most businesses are expected to increase content marketing budgets in 2015. Want more content marketing news?

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Top of Funnel 40

Hinge Marketing

JUNE 22, 2015

Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. Content marketing is rapidly becoming the approach of choice.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. Let’s explore this topic a bit further and look at a few non-traditional B2B marketing ideas you likely haven’t tried before.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

Hubspot

APRIL 17, 2019

Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. If you're a marketer, I'm willing to bet you've heard the term 'influencer' before. There are three major benefits to using a KOL as part of your marketing strategy.

Marketing Budget 76

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 76

seo.co

AUGUST 23, 2021

It’s a powerful piece of software, but it also has its limitations. OpenAI is a non-profit artificial intelligence research company that was founded in 2015. Today, machine learning software can be found as applications on our phones or in social media platforms. What are the benefits for SEO professionals ?

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Content Standard

NOVEMBER 9, 2015

” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. Marketers should be the first to know this. But what about the 2015 official season debut of Sunday Night Football? percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. Marketers should be the first to know this. But what about the 2015 official season debut of Sunday Night Football? percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. For example: Heidi Cohen believes that 2015 will be the year of video for two reasons.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Hinge Marketing

JANUARY 26, 2015

Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. Traditionally, referrals have been at the heart of many firms’ marketing strategies.

Work Management 48

Work Management Marketing Management Marketing Budget Marketing Report 48

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. That said, marketers who can prove the ROI resulting from their decisions are 1.6

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100