NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. These included: Ability to reach the right buyers. Making it Personal.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Adobe Experience Cloud Blog

JANUARY 13, 2017

Flash back to 2015: We had just achieved 100% year-over-year growth. While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Analytics, or It Didn’t Happen.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

Vidyard

JUNE 30, 2017

A well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. Nothing is 100%, but if you are delivering content that speaks to your buyer and helps them solve a pain point, engagement is sure to happen.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Pipeline Contribution/Influence.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Directions

JANUARY 4, 2015

The webinar was presented by Maribeth Ross , the Chief Content Officer and a Managing Director with the Aberdeen Group. The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

markempa

APRIL 6, 2015

That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Heinz Marketing

JANUARY 23, 2018

we think a lot about the future of sales. That often means thinking a lot about the past of sales. The last few years have been a very interesting and instructive time as we’ve seen the dramatic rise and fall of sales approaches that, in their failure, lead to interesting lessons on where the future of sales might lead.

Top of Funnel 64

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 64

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. . .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Biznology

JANUARY 6, 2016

This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015. Jim Obermayer, founder of the Sales Lead Management Association. Ichiro Niwayama is founder and CEO of Symphony Marketing Co.,

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

SmartBug Media

NOVEMBER 11, 2019

How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing. Below we offer four tips that will help you build a well-oiled digital marketing, lead generation machine. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Vidyard

DECEMBER 8, 2014

For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. When complemented by the power of a marketing automation platform , videos might even be platinum. First, they’re inherently immersive. The sum of the points is the lead’s score.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 15, 2021

Contents 1. ABM and Sales 4.4 See it in Action The one-to-one video below was created by Vidyard’s Sales Coach Jacob Fernandes to send to a contact. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Terminus

JULY 27, 2021

Does sales really care about the magnitude of leads marketing generates? However, whether collected from form submissions, a purchased list or an event, less than 1% of all leads turn into sales. Next, you convert them to an MQL to hand over to sales. However, since 2015 lead generation has been declining.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? Session Top 5. The best users of sales enablement get strategic buy-in for sales enablement as their central engagement hub.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Brandpoint

JUNE 1, 2018

In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. These prospects may consume your content, but they are more interested in what your company offers than what content you publish. turning them into sales leads.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

markempa

JUNE 30, 2014

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out.

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. This is also an effective way to spend any funds left over from your 2015 budget! You can even have sales give the prospect a call when they claim their gift.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Webbiquity

FEBRUARY 16, 2016

Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

SnapApp

AUGUST 10, 2015

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 50

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 50

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In addition, today’s buyers are also more complex in their purchasing patterns. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Terminus

DECEMBER 4, 2019

As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go to market – one of the biggest opportunities I’ve seen in B2B marketing in the last decade. Call it Marketing Automation 2.0,

B2B Marketing 40

B2B Marketing Lead Scoring Lead Ranking Leads 40

Heinz Marketing

APRIL 22, 2019

By Matt Heinz, President of Heinz Marketing. Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Paul: Yeah, could be.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Adobe Experience Cloud Blog

MAY 1, 2015

And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Below are eight key strategies B2B salespeople can utilize to excel in the new way of sales: 1. Sales and marketing are now a team sport. Treat your marketing colleagues to a coffee or lunch. Know Your Customer.

B2B Sales 48

B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48

ConvertKit

FEBRUARY 9, 2021

This means that instead of constantly emailing EVERYONE on your email list about every little thing you do, you can send smaller segments of your followers the content you know they will want. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Content Standard

OCTOBER 6, 2014

You can read the full native post here ; below is a list of IBM’s specifics: Rethink your funnel focus by breaking down internal silos. But as an emerging content marketing champion within your enterprise organization, you’ll want to understand what you’re up against. Where Will Content Marketing Go in 2015?

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40