Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Terminus

JULY 27, 2021

Does sales really care about the magnitude of leads marketing generates? However, whether collected from form submissions, a purchased list or an event, less than 1% of all leads turn into sales. Next, you convert them to an MQL to hand over to sales. However, since 2015 lead generation has been declining.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

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Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Adobe Experience Cloud Blog

MAY 13, 2014

Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. you can move toward marketing automation confidently, with all cylinders firing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 58

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 58

Terminus

DECEMBER 4, 2019

As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go to market – one of the biggest opportunities I’ve seen in B2B marketing in the last decade. Call it Marketing Automation 2.0,

B2B Marketing 40

B2B Marketing Lead Scoring Lead Ranking Leads 40

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

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Segmentation Tagging Trigger Marketing Click Rate 121

Allocadia

APRIL 16, 2019

Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. If you’re on or leading the marketing operations team at your company, it’s critical that you start with the tech that has the biggest impact on your role. Marketing Automation – execute effectively.

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Planning Work Management Marketing Management Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 1, 2015

And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson? Below are eight key strategies B2B salespeople can utilize to excel in the new way of sales: 1. Sales and marketing are now a team sport.

B2B Sales 48

B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion) in 2015, to £3.39

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three. Measuring effectiveness and ROI.

Marketing Automation Services 50

Marketing Automation Services CRM Marketing Automation Digital Marketing Funnels 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MAY 7, 2015

At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. It’s probably no news to anyone at this point that video spending is on the rise, but the size of the shift towards video is larger than many marketers may have anticipated.

Marketing Report 51

Marketing Report ROI Planning Video Marketing 51

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Content Standard

OCTOBER 24, 2014

B2B marketers love the Web. It’s the beautiful infrastructure—the highways, roads, and bridges—that allows us B2B marketers to reach anyone and track everything. But that same infrastructure is what enables people to spend considerable amounts of their lives consuming other people’s engaging content, too.

Paid Search Agency 40

Paid Search Agency Buy Ads Top of Funnel 40

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals.

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Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

April 8, 2015 — LeanData, Inc. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? B2B Buyer Journey Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Hubspot

JULY 6, 2015

Few things are more frustrating than pouring your time and effort into creating a great publication for your business, only to find that your hard work isn’t translating digitally. 5 Reasons Digital Might Be Getting the Best of You. Use this data to segment your content and ads. You’re Lost In Mobilegeadon.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Hinge Marketing

APRIL 9, 2015

As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge.

Marketing Automation Services 48

Marketing Automation Services Service Planning Lead Ranking 48

Engagio

OCTOBER 1, 2019

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. Increased focus on post-sale revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

And that was before Covid hit and we experienced an unprecedented shift to digital in all aspects of our lives. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. But before I dive in on the digital marketing books, let me share an excellent resource.

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Paid Content Planning Paid Search Agency Advertising Agencies 122

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. No more annoying customers with unwanted sales calls. No more wasting Sales’ time with leads that weren’t ready to speak with them. No more wasting budget marketing to companies that weren’t a good fit.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 64

Top of Funnel Enterprise Management Budget Programs CMO 64