2015 Forecasting Marketing Automation Top of Funnel 
NuSpark Consulting
FEBRUARY 5, 2017
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. These included: Ability to reach the right buyers. Making it Personal.
Heinz Marketing
JANUARY 23, 2018
we think a lot about the future of sales. That often means thinking a lot about the past of sales. The last few years have been a very interesting and instructive time as we’ve seen the dramatic rise and fall of sales approaches that, in their failure, lead to interesting lessons on where the future of sales might lead.
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Inbox Insight
DECEMBER 10, 2018
We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion) in 2015, to £3.39 As with consumer marketing, storytelling is also an important element of today’s B2B marketing toolkit. billion ($2.69 billion ($4.58 billion) in 2017, and £4.52
Hubspot
NOVEMBER 4, 2015
When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals. Marketing and sales alignment. If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals.
Customer Experience Matrix
DECEMBER 22, 2015
But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution. The simplest is just connecting marketing leads to closed sales, which is an issue because the data in sales systems is often incomplete.
Sharpspring
JULY 14, 2017
1) Interactive Content. When surveyed, 75% of marketers said they were increasing their investment in content marketing. And while traditional blog content is still dominating, interactive content is picking up steam. Don’t interrupt what your buyers want to consume – be what they want to consume.”.
Valasys
SEPTEMBER 27, 2018
A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).
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