The Point
SEPTEMBER 25, 2018
Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Most marketing automation failures come about from a lack of strategy. What can be improved?
Savanta
MAY 5, 2015
Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). Marketing automation is tough to implement.
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Marketing Insider Group
DECEMBER 22, 2014
Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I also predicted that HR would become the marketer of the employer brand which is a long term and slowly emerging trend that is hard to ignore. My Top Marketing Predictions For 2015.
KoMarketing Associates
MAY 28, 2015
For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. New Marketing Data. That is a 700% increase since 2010. Focus on Customer Experience. source ).
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Even B2C marketing automation is showing some interesting new life.
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
Customer Experience Matrix
FEBRUARY 25, 2015
The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.
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