Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. ” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Sprout Social

NOVEMBER 1, 2016

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Focus on Storytelling.

Social Media 90

Social Media Class Word of Mouth Media 90

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Leadership Blogs. Find out what informal communication channels exist in your organization and who curates them —those are the employees you want to get to know. Newsletters.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

KoMarketing Associates

JANUARY 13, 2014

With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! Here’s a look at a few: Storytelling Matters.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Martech Advisor

AUGUST 22, 2019

The Merkel Diamond had also been used in her campaign for the 2014 election. Personal Branding Message : Malala has inspired and persuaded people about her cause and communicated her message with her blogs and book, I am Malala. Storytelling is an effective way to put your message across and capture your audiences’ interest.

Personalization 81

Personalization Examples Brand Identity Branding 81

Single Grain

FEBRUARY 17, 2020

Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. The end goal is engagement.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Compare this excerpt from my blog to the Articoolo piece: “The reality is writing great content alone won’t get you far. With solid promotion, you can help your blog reach great heights. Click To Tweet. Click To Tweet.

Marketing AI 103

Marketing AI Content Forecasting Click Rate 103

Content Standard

NOVEMBER 26, 2018

We’ve paid some attention to people, of course, using storytelling to build a loyal audience through content—because humans love stories, not sales messages—but that still sounds self-serving. Brenner argues they are “merely the evolution of the standard online business website, with blog content, landing pages, and e-commerce.”

Communities 74

Communities Cross-Selling Ad Building Work Management 74

Binary Demand

MARCH 19, 2024

This blog post will dive into real-life B2B demand-generation campaign examples, crushing it with their demand-generation tactics. For instance, Starbucks tapped into the millennial market with its sustainable cups in 2014. Each edition is carefully curated to include the most actionable and valuable information for subscribers.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Convince & Convert

DECEMBER 30, 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. We’ve been preaching about helpful content here at Convince & Convert for years, and 2014 was certainly the year that the term “content marketing” began to stand on its own. 3 TED Talks That Uncover the Secrets of Storytelling.

Best Practices 147

Best Practices Storytelling Marketing & Strategy Youtube 147

Webbiquity

JANUARY 5, 2016

5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. Using storytelling to strengthen your brand by i-SCOOP.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Kathryn Hawkins. Mandy McEwen.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! image source.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Contently

APRIL 22, 2016

” Thinx’s blog, Periodical , is rich with educational information surrounding women’s empowerment and all things feminism. Blog stories are then curated in a weekly newsletter, “This Week in Feminism,” which, much like the MTA ads, is more about the experience than the product.

Storytelling 113

Storytelling Brand Identity Branding Advertising Agencies 113

Single Grain

OCTOBER 25, 2019

The Art of UX Storytelling: How to Create Your Brand’s Story. Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog. Snickers was both creative and timely in sharing its own twist to the World Cup Football 2014 controversy when Italian defender Georgio Chilleni was bitten by Luis Suarez.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

DECEMBER 22, 2015

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy. is a website that curates some of the best links on the internet. 13) "Particle Fever" (Documentary, 2014). Over 2 Hours.

Best Practices 28

Best Practices Marketing Analytics Tools Curation Internet Marketing 28