markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

SnapApp

OCTOBER 29, 2013

Eloqua Experience 2013 in San Fran was a blast! First, we are proud to report that SnapApp was named an “Eloqua Appcloud Partner of the Year” finalist based on our joint value proposition, integrated solution and, of course, joint customer roster. We already can’t wait for Eloqua Experience 2014. It's no longer open for debate.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Sprout Social

AUGUST 23, 2016

In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Generate Leads. One of the biggest misconceptions about social media is that it doesn’t generate leads. Not only can you generate leads through social media , but you can also get a nice ROI. Be consistent.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. ” When it comes to leads, quality is everything. ” When it comes to leads, quality is everything.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

SEPTEMBER 15, 2014

We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. Why do you need a mentor?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Hubspot

JULY 21, 2015

Not only are organic subscribers free of charge, but they also tend to be a better fit for your content — thus converting more readily on future lead generation and sales efforts. You don’t need to choose just one of these, but avoid blasting your readers with too many CTAs to the point where they feel nagged to sign-up.

Blast Campaigns 28

Blast Campaigns Eye-Tracking Fulfillment Newsletter 28

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. 3) Twitter introduced Lead Generation Cards. Trying to get more leads for your business? Can you believe 2013 is almost over?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. What’s the best way to accomplish it?

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Hubspot

FEBRUARY 13, 2015

Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. This subject line was sent in an email late in the lead nurturing process. I''d venture a guess you get tons of emails in your inbox every day.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Outgrow

FEBRUARY 2, 2024

Leading a team of experts in WebOps, RevOps, Marketing Ops, and Solutions Architecture at Aptitude 8, Connor orchestrates the creation of innovative machines to propel customer growth. You scored quite well. Went to the marketing team, ended up leading marketing for a while, and did that for several years. That was a blast.

Work Management 52

Work Management CRM Enterprise Management Marketing Management 52

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Lead Liaison

MARCH 14, 2018

Lead Liaison provides an introduction to sales enablement. Ryan Schefke, Lead Liaison. So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. Transcription. So four years ago, we rolled that out.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. You can use that data to personalize future emails , score the lead, or alert a sales rep. For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. Increase clicks: Video thumbnails can increase clicks 50%. Targeted emails. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Huptech Web

JULY 7, 2022

Seo-friendliness for ranking your store in the search results. Don’t overwhelm users by blasting designs to their eyes. Optimize to rank: optimize your store for better search-engine discoverability and ranking on S.E.R.P.s. Test what factors could lead to cart abandonment and then try to minimize cart abandonment.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Vidyard

SEPTEMBER 14, 2020

Video is a complement to email, a value-add add-on that viewers love. You can use that data to personalize future emails , score the lead, or alert a sales rep. Nobody wants to get blasted with noise in a quiet office. You can use it on pretty much any kind of email you want. Wondering where to start? Promotional sends?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Valasys

SEPTEMBER 27, 2018

61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). BrightTALK). B2B PR Sense Blog ). MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

MAY 11, 2017

96% of B2C marketers believed they were experiencing “significant change” in 2014. Banner ads and email blast campaigns , for example, don’t really cut it anymore. Stubbornly clinging to cherished notions and personal darlings rarely leads to insight or better results.". That number would likely be 100% today. Evolve, or perish.

Paid Search Agency 77

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 77

Contently

APRIL 21, 2016

But thanks to Pound, BuzzFeed can see value and opportunities that no one else can. According to leaked financials, the privately-held company was growing at a 200 percent clip and was on pace to break $100 million in revenue in 2014. You made an ad, and you blasted it out there. But on a fundamental level, not a lot changed.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. When you provide long-term value for clients, you make sure there's no risk to the stability of that value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40