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Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. This can found by digging into your analytics a little bit and comparing your year over year data. Prioritize and Optimize. How do we capture the mobile market?

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Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. Optimize ads for mobile. Why such discouraging numbers? Position ads above the fold.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

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10 Most Promising B2B Startups in the UK for 2018

Envy

By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. Ravelin Twitter: @ravelinhq Founded: 2014 Based : London, UK Funding : Series A, $5.7 Disrupt 100. European Digital City.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. A Google search on “web presence optimization” yields more than 150 million results. Web Presence Optimization: The Origins.

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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Hubspot

But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. In 2015, opens across all of the major webmail clients decreased. Smith says: Webmail.