accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. A survey of B2B companies showed a 40% allocation from the most successful companies. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. A survey of B2B companies showed a 40% allocation from the most successful companies. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. Content strategy. Last week I presented on a NewsCred webinar on the future of content marketing. Or just follow the top 5 strategies for content marketing success. Native advertising. Storytelling.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ViewPoint

JULY 17, 2013

To listen to a webinar on this topic, click here. The average cost of an outside B2B sales call is $215-$400 per call. As many as 100 million people are expected to telecommute to work by the year 2013. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! Or share some latergrams with us using the same hashtag!

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. The More Things Change, the More They Stay the Same.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. We put in a common customer database. Want to hear more?

B2B Thought Leadership 48

B2B Thought Leadership Marketing Management Marketing Budget Paid Search Agency 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Engagio

JULY 22, 2019

I mostly read non-fiction, but I keep my selection pretty broad, from leadership and management to behavioral psychology and economics to sales and marketing. I’m also super excited for an upcoming webinar series Engagio and our partners are hosting: Summer Series: The Best B2B Books to Help You Lead Change in Your Organization.

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. It’s not about quantity but quality of thought leadership.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hinge Marketing

DECEMBER 29, 2015

When you register for a webinar and the website magically sends you a confirmation email and also reminds you the day before and an hour before the start time -- that is all marketing automation. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

KoMarketing Associates

JULY 6, 2017

By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content. Many white papers also include exclusive data and survey results that aren’t found anywhere else, based on the publisher’s own research and experience.

Resources 124

Resources Top of Funnel Content Paper 124

Albacross

JANUARY 23, 2014

Looking for statistics that will help you fine-tune your marketing strategy in 2014? 7: Nearly 50% of companies have content marketing strategies. Content types run the gamut from infographics to powerpoint slides on Slideshare, and from webinars to eBooks. #8: 12: 50% of all marketers have found a customer via Facebook in 2013.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. In the B2B segment, the “client avatar” is a basic thing that has definitely been done. For the B2B this brings a great opportunity to curate. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convince & Convert

SEPTEMBER 1, 2010

The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Early in my online career I did a lot of website strategy and online advertising. Or that the strategy was wrong – or absent.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Hinge Marketing

APRIL 28, 2014

He also put his public speaking skills to good use, conducting over 300 webinars for the publishing company. In 2007, his division produced over 300 webinars in a single year. Two years later, their 2013 event drew over 1700 participants from 46 countries. Achieving Visible Expert Status. It was a huge moment.”

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling B2B Thought Leadership Lock-In 48

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Delivering Content in New, Exciting Ways.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Hinge Marketing

DECEMBER 6, 2013

Content formats can range anywhere from a book, article, webinar, video and blog posts. But whatever format your organization chooses to move forward with, you need to make sure that it educates your audience and positions you as the thought leader in your industry. I think the answer is fairly simple. Demonstrate Expertise.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Content Marketing Planning 48

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? e-Strategy Trends ). e-Strategy Trends ). B2B Marketing Insider ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? e-Strategy Trends ). e-Strategy Trends ). B2B Marketing Insider ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 16, 2013

More simply, content turns brands into thought leaders. The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

JUNE 23, 2010

There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. It can also be a real product – something your internal R&D lab hadn’t thought about that your consumers are clearly calling for.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Rock one platform first.

Linkedin 68

Linkedin Search Marketing B2B Thought Leadership Class 68

Hubspot

FEBRUARY 5, 2013

We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new 2013 Inbound Marketing Survey , which we launched last Friday.

Marketing Budget Creation 28

Marketing Budget Creation Customer Surveys Design Planning 28

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 4) B2B (Business-to-Business). heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. It’s about THEM.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40