KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Some of the discussion points presented: Conversion actions are different.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. However, Google does not block keyword data for paid search advertising (AdWords).

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Attributing sales wins to marketing campaigns is the most important factor in defining marketing success. What B2B SEO Professionals Need To Know About Marketing Automation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. Content Marketing Demand Generation Search Engine Marketing Blog Social Media Strategies'

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “Bloggers did not fall off a turnip truck.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. The way searches are being made has changed.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Enter Google Shopping – the massively popular e-commerce solution created by the Search giant itself. Mobile commerce is a fast-growing business with tons of upside.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

seo.co

JUNE 13, 2021

But one of the most potent tools is Google itself. Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Given that Google has taken over all the devices we use today, it knows everything. Did you know?

Paid Content 111

Paid Content Trends Traffic Google 111

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. Those paying the most would top the search rankings while lower bidders would be displayed further down the page. In 2005 Google, Yahoo!, In 2004 Yahoo!

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

KoMarketing Associates

NOVEMBER 18, 2012

Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

ClickZ

JUNE 17, 2020

Rather, consider this a snapshot of how companies are using high-end AI capabilities to improve customer experience, achieve sales goals, and better enable their marketing campaigns. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. What is it? What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

KoMarketing Associates

OCTOBER 28, 2013

Marketers must consider how customers are getting their information and give it to them where they are. For B2B marketers, this means ensuring a phone number is visible and can be clicked from a mobile device, lead forms aren’t asking for loads of information, and, most importantly, the site can be accessed and read from a smartphone.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

QuanticMind

OCTOBER 31, 2016

Product Listing Ads (PLAs) for Google Shopping are one of the most important ad types available, and one of the year’s biggest winners. Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. But you knew that, didn’t you? What’s changed.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

KoMarketing Associates

FEBRUARY 29, 2012

That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. This trend is also happening across the third party platforms that drive traffic and leads to the organization.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

seo.co

FEBRUARY 8, 2023

There are metrics that you can learn about through Google though, that will let you rank without backlinks and otherwise outrank your competition for competitive terms , even if they have a much more dominant presence on the web. Google sees this as a positive sign of content quality and content relevance.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. ads): Get My Free PPC Marketing Plan .

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

JUNE 5, 2012

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot! 1) Webmaster Tools.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. Simon Penson: Simon is a former magazine editor turned digital marketing agency owner.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Google attracts more than one billion unique visitors per month. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI.

Paid Content 100

Paid Content Social Media Statistics Research 100

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? And XYZ Solutions happens to get some leads. Did you really? You see where I am going with this, don’t you?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 24, 2015

Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). This score directly influences how well a page ranks in Google.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2013

Laurie Sullivan explores how online advertisers and search engine optimizers will adjust to a not-too-distant future “when the act of typing keywords into a search box to create a query becomes invisible? 4 Enterprise SEO Trends to Watch in 2012 by ClickZ. 5 Best Practices for Global SEO by ClickZ.

Paid Content 100

Paid Content Tactics SEO Tips 100